BizSugar.com › Strategy › Importance of Prospecting

When it comes to prospecting, visualize yourself attracting clients to your services. Are your lead-generating strategies proactive or reactive? The latter is important because you need to respond to leads quickly and effectively but it’s only half the battle. A proactive strategy combines good communication skills with networking, referrals and utilizing all forms of technology. This puts you in control of your leads – and your career.