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If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One - http://www.adweek.com

Posted by andriawhack under Strategy
From http://www.adweek.com 2831 days ago
Made Hot by: businessluv on July 27, 2016 9:36 am

In my job, I spend a lot of time talking with Fortune 500 CEOs about their industries–what is working, what isn’t, and what challenges are on the horizon. The biggest topic today: social. It’s been widely embraced, yet it is not fully understood in the world of business-to-business marketing to date. Your company no doubt has a presence, but is it truly working? Is it driving revenue?

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Comments

Written by tiroberts
2824 days ago

It's so important to have a clear social media strategy in place.

- 0 +

Written by lyceum
2827 days ago

Hear! Hear! But I wonder how many CEO have read this article and got the ("memo") message... ;)

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