BizSugar.com › Strategy › How To Increase Your Prices Without Losing Customers

Price increases are an eventuality that simply can’t be avoided in most businesses.

While this can drive a wedge between you and your customers in some instances, that doesn’t always have to be the case. Price changes may be the result of higher costs, forcing you to make these increases just to stay afloat. On the other hand, they may be an opportunity to respond to unexpected demand (perhaps you underestimated exactly how much the market would accept).