How to Give Your Business a Name That Sticks

Posted by MyCorporation under Strategy
From http://blogs.salesforce.com 3759 days ago

Everyone instantly recognizes the big company brand names. Coca-Cola, Starbucks, Target, and Google are no strangers to the media or to us; since these names are so well regarded they’re at household item status. But the question is how did those companies get to be the huge, widely known brands...

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Written by tcamba
3758 days ago

Names should be easy to remember and easy to spell. My friend has a favorite salon because of the staffs' excellent service and skills but unfortunately she can't easily recommend it to her friends because the name is not memorable, is hard to pronounce and is difficult to spell. Every time she is asked what is the name of the salon, she just replies,"I can't remember but it starts with a letter s."

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