How To Apologize When Your Company Screws Up

How To Apologize When Your Company Screws Up Avatar Posted by jeandion under Strategy
From http://tweakyourbiz.com 593 days ago
Made Hot by: centrifugePR on January 15, 2014 11:16 pm
Every company makes an error from time to time. Learning how to say "I'm sorry" isn't as easy as it might seem.



Comments


Written by tiroberts
591 days ago

If there's one thin I can't stand, it's horrible customer service. It really grinds my gears when companies treat they're customers badly. Thanks for sharing your insights with us.



Written by jeandion
591 days ago

And thanks to you for taking the time to comment!



Written by BizIdeas
592 days ago

The part where the article says that the company should use the word "sorry" is so true. I can't stand to see those cut 'n' paste paragraphs that do not sound human. For someone to flatly say "I apologize" instead of "I am sorry" happens too often. I think it is the way it is said sometimes too, which can be even more infuriating.



Written by jeandion
591 days ago

I agree!



Written by jeandion
593 days ago

My current favorite is Jet Blue. The apology the company offered after leaving passengers stranded on the tarmac for hours and hours is a model of decorum (and it looks like it worked, too, as their profits haven't really dipped).



Written by lyceum
593 days ago

Thanks for the example! I haven't been flying with Jet Blue. I am looking forward to test to fly with Norwegian to the United States of America. I think Norwegian has been inspired by Jet Blue. Thanks for teaching me a new word, decorum ("propriety in manners and conduct")! :)



Written by lyceum
593 days ago

Jean Dion: Could list some companies that have been good at making apologies and learned from their mistakes? A classic example is Dell (Hell)... ;)



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