How To Apologize When Your Company Screws Up

How To Apologize When Your Company Screws Up Avatar Posted by jeandion under Strategy
From http://tweakyourbiz.com 466 days ago
Made Hot by: centrifugePR on January 15, 2014 11:16 pm
Every company makes an error from time to time. Learning how to say "I'm sorry" isn't as easy as it might seem.

Sponsored Content


Comments


Written by tiroberts
464 days ago

If there's one thin I can't stand, it's horrible customer service. It really grinds my gears when companies treat they're customers badly. Thanks for sharing your insights with us.



Written by jeandion
464 days ago

And thanks to you for taking the time to comment!



Written by BizIdeas
465 days ago

The part where the article says that the company should use the word "sorry" is so true. I can't stand to see those cut 'n' paste paragraphs that do not sound human. For someone to flatly say "I apologize" instead of "I am sorry" happens too often. I think it is the way it is said sometimes too, which can be even more infuriating.



Written by jeandion
464 days ago

I agree!



Written by jeandion
466 days ago

My current favorite is Jet Blue. The apology the company offered after leaving passengers stranded on the tarmac for hours and hours is a model of decorum (and it looks like it worked, too, as their profits haven't really dipped).



Written by lyceum
466 days ago

Thanks for the example! I haven't been flying with Jet Blue. I am looking forward to test to fly with Norwegian to the United States of America. I think Norwegian has been inspired by Jet Blue. Thanks for teaching me a new word, decorum ("propriety in manners and conduct")! :)



Written by lyceum
466 days ago

Jean Dion: Could list some companies that have been good at making apologies and learned from their mistakes? A classic example is Dell (Hell)... ;)



Log in to comment or register here.

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
Subscribe

Benjy Portnoy @SmallBizElevatr Shares Sweet Solutions

Benjy Portnoy's first business was a little candy stand he set up when he was five to sell left over candy bars to … More
Editor's Picks

Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?