BizSugar.com › Strategy › How Red Bull Quietly Changed its Video Marketing Strategy

In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to stick with what’s working. You know what they say, “If it ain’t broke, don’t fix it.”