If your company is going global, it's important for you to adapt to local custom, culture and language - this includes your business documents.

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Comments


Written by HeatherStone
549 days ago

Hi Ivan,

This is a great article! I am a huge fan of going global--at least the idea of it--as I love learning about what makes other cultures tick, especially in business. It's like you say, you've got to go in prepared to adapt to the culture of that market, not try to force your way in, like for instance eBay in China, with no regard for the local customs or culture.

I think a lot of small business people are daunted by the prospect of going global, doing the necessary research and taking care of the legalities, but everyone I know of that made the investment has told me it's well worth the time and money. As the global playing field levels off, I think it will become more commonplace for small business people to jump in.

Great post!



Written by ivanpw
548 days ago

Heather,

IMO, it's daunting because of the unknowns... Google and learn a bit about the country you are going to expand to can help a lot. Better yet, partner with trusted local contact to help you out.



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