BizSugar.com › Strategy › Go ahead, dream small

There's a time and place to go big, lord knows we get told how small we are often enough.

But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get around to doing the sometime overlooked blue collar work that actually makes a difference - you know, networking with peers, writing an article, calling up strategic partners, making one more sales call, taking a journalist out for coffee. It's the sum total of these seemingly small actions that create the big dream and not really the other way around.

The key is to understand the work that makes a difference, remained focused and plug away. Here's a tip if you find the allure of the noisy new thing is too loud to stay focused on what needs doing.