BizSugar.com › Strategy › Futurist Paul Saffo on How to Do Well in a Recession

We recently spoke with Paul Saffo, the technology forecaster best known for his associations with the The Institute for the Future (which he left earlier this year) and The Long Now Foundation, whose mission is to replace society's "faster/cheaper mindset" with "slower/better thinking." Saffo also teaches a course on the future of engineering at Stanford, where he requires students to envision their projects — 30 years from now.

Saffo says a startup must take a long view of its place in the world — even imagine its legacy — if it is to succeed, especially in a recession. And what, in his view, is the best way to achieve this? "Focus on doing good, in addition to doing well."