Has it happened to you to go online with the intention of reading a news article and, 30 minutes later, to find yourself watching YouTube videos or looking up an obscure Italian town on Wikipedia? Alright, maybe this wasn’t the exact same trajectory of your actions, but you surely know this serendipity I’m referring to.

The world of online content has amplified the human inclination to shift our attention to new and unanticipated directions. One click is all it takes to jump from one topic to another, prompting your mind to roam in a completely different context. And guess what? Everyone — publishers and media outlets, businesses and non-profit organizations, entertainers and bloggers–is competing to get that click.


Written by kghosh123
1375 days ago

Thanks for sharing this. :-) One of the most important aspects on which any business is directly or indirectly based is a powerful call to action. Since our attention span is but of a few seconds, when surfing through the net, we have to be enticed to click on the CTA. I could not agree more with you on what you have said above.

Written by HeatherStone
1375 days ago

Hi there, Kamalika. So nice to hear from you. I see you've been an active member of the community for a while and wanted to thank you for your thoughtful comments. Also, I wanted to recommend you fill out a bit more detail on your profile page and upload a photo to go next to your comments and submissions so that the rest of the community can get to know you a bit better.

Written by BizRock
1544 days ago

Brilliant tips for all...I like the ideas.Everything is great explained.Thanks

Written by bigmoneyweb
1543 days ago

Thanks BizRock :)

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