BizSugar.com › Strategy › Exclusive advices from Björn Jakobson founder of BabyBjörn

By Stefan Engeseth:

Today BabyBjörn is a multi million business that started off with a humble investment of 300 Euros and hard work – for example traveling 110 days each year for 25 years. Behind all the work I sense a unique leadership that seems to be based on more than the traditional “walk the talk” leadership. I sense dimensions of passion and emotions that Björn visualizes in colors. A leadership that I would call “paint the talk” – a colorful version of leadership.