BizSugar.com › Strategy › Entrepreneurs: Your Potential Customers Are Liars

I have a quick but important post for you all this week; it’s all about how everyone’s a liar.

Provocative and dramatic, I know, but it’s true, and not accepting it gets a lot of new entrepreneurs into a lot of trouble with their businesses. Now, I’ve talked a lot about business planning: doing market research, figuring out who your target customer is, creating business plans…and that’s all very valuable. However, it’s incredibly important that while you’re doing all of this planning you remember that the people you’re talking to, your target customers, can’t be trusted.