BizSugar.com › Strategy › \"Building a Culture of Innovation:\" Business Mantra, Innovate or Die

Innovation is the new buzzword in marketing. It seems daily that we are regaled with stories of hipster-style geeks building world-changing technologies between rounds of ping-pong in the cafeteria.
But is this innovation? Does every business need hipster geeks to be a truly innovative company? “Building a Culture of Innovation: A Practical Framework for Placing Innovation at the Core of Your Business” argues that it isn’t. Instead, the book argue that a business’ culture matters more than its employees when it comes to innovation.