As a small business owner, you have something going for you that larger businesses don't. You already know who your main audience is. You know because if you're running a brick and mortar, your main audience are very often the folks located 10, 20, maybe 30 miles from your storefront. Your challenge is to make sure you get on their radar. It's nice that you know who they are. But you need to make sure that they know who you are.

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