BizSugar.com › Strategy › Brain Traffic\'s Kristina Halvorson on content marketing and strategy

Content is often a tricky concept for startups to get a proper handle on.

As we’ve written before, the phrase “content marketing” often undermines the value we as creators should be delivering to our audience. And that doesn’t even account for where it fits into “content strategy”, which has long had its own meaning and purpose in product and UX design.