BizSugar.com › Strategy › Big Data and Small Business: How Intuit Leverages Data For Strategic Value Add - Smallbiztechnology.com

I hear about big data so much, at times it annoys me – just like other buzz words that come across my way from time to time.

However, I was on a call with Intuit President and CEO Brad Smith and it made me think in a different way about “big data’ and how powerful it is – very powerful. How it can be a tool that BIG companies can use to give more resources to their small business customers, and that small businesses can better leverage to make smarter decisions.