The New York Times has abandoned its "Times Select" subscription service. The Financial Times is making more of its content available free. Rupert Murdoch is widely rumored to be planning the same for The Wall Street Journal. Is this a trend? Several eMarketer analysts weighed in on the state of fee-based versus ad-supported online content.
Analysts on Fee vs. "Free" web content
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administrator under Strategy
From http://www.emarketer.com 1679 days ago
Made Hot by: on October 26, 2007 9:49 am
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Comments
1672 days ago
It's absolutely true, but pretty sad considering that one can just click on a banner ad and begin the buying process while a print ad reader is at least a few steps away from making a purchase. Of course, there's also a lot to be said of a full-page glossy ad that captures your attention while your reading at your leisure. That's why it's necessary to have a mix of media.