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When most professionals think about getting new business, hey think about brand new markets to penetrate and focus on, or launching new initiatives to appeal to a new crowd. They attempt to identify potential customers they have ignored or those who have not been apparent to them in the past. They look for the new and different-for the proverbial "shiny penny."
What these people fail to realize, though, is that getting new business is not about veering off into a new market or following the hot new trend. Rather, it's about looking at the big picture of your business and having a strategy that penetrates all the markets that make sense for you. That's when you have a strategy that "goes all the way." View full story...
What these people fail to realize, though, is that getting new business is not about veering off into a new market or following the hot new trend. Rather, it's about looking at the big picture of your business and having a strategy that penetrates all the markets that make sense for you. That's when you have a strategy that "goes all the way." View full story...
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