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The New York Times has abandoned its "Times Select" subscription service. The Financial Times is making more of its content available free. Rupert Murdoch is widely rumored to be planning the same for The Wall Street Journal. Is this a trend? Several eMarketer analysts weighed in on the state of fee-based versus ad-supported online content.
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This comment in the article really got me... "Advertisers pay up to three times more to reach print readers than online users. They're not convinced online readers browse a news Web site the way they believe print readers still browse through an entire section of a newspaper."
It's absolutely true, but pretty sad considering that one can just click on a banner ad and begin the buying process while a print ad reader is at least a few steps away from making a purchase. Of course, there's also a lot to be said of a full-page glossy ad that captures your attention while your reading at your leisure. That's why it's necessary to have a mix of media.