BizSugar.com › Strategy › 7 Great Tips to Crafting a Killer Elevator Pitch

Entrepreneurs live a life as if around every corner lurks a new great opportunity. When the elevator opens and a potential business partner or investor asks the question: “so what do you do?”

You only have 45-60 seconds to give your answer, and you'd better be sure to have a honed elevator pitch ready, and make those precious seconds count.