There's an old saying: If it isn't broken, don't fix it. And that's the simple rule J.C. Penney should have followed when it came to the company's tried and true pricing strategy, insists entrepreneurship blogger Hammad Siddiqui. But, of course, J.C. Penney's strategy was broken. The department store chain was seeing steady sales declines despite its tried and true business model. Still, in this post, Siddiqui looks at five reasons the iconic department store chain may have gone wrong with radical changes in order to address these declines. Sales now seem to be worse, plummeting sharply according to numbers released earlier this month as customers seem to be rejecting the changes at the retail giant. What do you think?

Sponsored Content


Comments


Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Meet Ronika Khanna: BizSugar "Contributor of the Week"

Did you ever feel unfulfilled in your job and as if life could be offering you more. These are the exact … More
Editor's Picks


Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!