There's an old saying: If it isn't broken, don't fix it. And that's the simple rule J.C. Penney should have followed when it came to the company's tried and true pricing strategy, insists entrepreneurship blogger Hammad Siddiqui. But, of course, J.C. Penney's strategy was broken. The department store chain was seeing steady sales declines despite its tried and true business model. Still, in this post, Siddiqui looks at five reasons the iconic department store chain may have gone wrong with radical changes in order to address these declines. Sales now seem to be worse, plummeting sharply according to numbers released earlier this month as customers seem to be rejecting the changes at the retail giant. What do you think?

Sponsored Content


Comments


Log in to comment or register here.

Back to Business Contest

Subscribe

Please Welcome Chris Hamilton, "Contributor of the Week"

We are so psyched to announce yet another BizSugar "Contributor of the Week", Chris Hamilton of Sales Tip A … More
Editor's Picks

Learn more about workplace accidents on our BizSugar blog.
Learn what freaky accidents can do to your health care costs.
Make sure your employees are protected from freaky accidents.
What can you do about those freaky accidents in the workplace?