BizSugar.com › Strategy › 3 Secrets of Century-old Small Businesses

Harvard Business School's Clayton Christensen introduced the term "low-end disruption" to the business lexicon a few decades ago. He observed that innovative technologies often emerge at the low end of a market after established suppliers have fallen in love with their existing products. For instance, "cheap" office photocopiers, desktop computers, and wireless phones created the initial demand for technologies that we now deem essential for everyday work.