BizSugar.com › Startups › WSJ Online Revamps Small Biz Content for Better SEO, Broader Appeal

People seeking small business information aren't all wide-eyed startup novices, so The Wall Street Journal Online has revamped its StartupJournal.com section to serve a broader business audience and better optimize it for search engines. The renamed "Entrepreneur" channel will be sponsored by longtime StartupJournal.com advertiser MasterCard for the coming year, along with computer maker Dell, which will run display ads throughout the section. By Kate Kaye