Why "Mobile-First" isn't just a design principle, it's also a business strategy.

$Why \"Mobile-First\" isn\'t just a design principle, it\'s also a business strategy. - http://www.viola-notes.com$

Posted by noyalizor under Startups
From http://www.viola-notes.com 3268 days ago

In this post by Ofer Brandes, CTO of Carmel Ventures (a Viola Group fund), Ofer explains why “Mobile-First" isn't just a design principle but also an important part of a startup's go-to-market strategy.

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Comments

Written by HeatherStone
3268 days ago

I think the concept of mobile first design strategy is interesting to be sure. But I am wondering how how many businesses are truly taking approach with their online presence. Is the concept of designing for he PC or at least high performance laptop or notebook still too ingrained? Your thought?

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Written by noyalizor
3268 days ago

I think you make a good point Heather, in that many businesses are still used to doing things the "old" way, probably because they have been around since before smartphones took over our lives, so they have no choice but to apply a "mobile-after" approach in order to adapt their businesses or products to the era of small screens.

I think that Ofer's post is probably directed more at startups and new companies that are still at the stage of strategizing on how to build their products in a way that takes into consideration the explosive rise in smartphone usage (and other small screen devices).

I think he's saying that it's smarter and more efficient for new companies to already have a mobile strategy in place (if not an actual mobile product) right from the beginning, rather than to have to create a mobile strategy and modify their products after they've already launched.

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