Why "Luck" is a Terrible Marketing Plan for Your Startup

Posted by rwalling under Startups
From http://www.softwarebyrob.com 975 days ago

Why would someone take this 1-in-10,000 chance to a startup when there are approaches with a much higher success rate that provide nearly all of the same benefits?

Because high-growth startups are where the cool kids hang out. We dream of being the next startup poster boy or girl that gets mentioned on TechCrunch.

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Written by ShawnHessinger
975 days ago

The trouble with this whole scenario is that knowing a market exists before building a product is kind of impossible. You can, of course, believe a market exists. But until you try your brilliant creation on customers you'll never really know. Few products have gone to market with the designers having absolutely no idea that their applications were at least popular. That's why marketing not the market must come first. Marketing done properly hand in hand with development will help discover the market and suit the product for what is needed or desired.

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