BizSugar.com › Startups › Why Focusing on Traffic Can Kill Your Startup

Find a startup or microISV founder and ask the following: what are the top 3 approaches you use to find customers? You'll get some pretty good answers. Then ask about the next step in the process: once you have traffic coming to your site, how will you turn prospects into customers? This is where you'll be greeted by open-eyed stares, head tilts and puzzled smiles. Most startup founders think about driving traffic to their website. Almost no one thinks about improving conversion rates. Why is this?