What I Learned from a Start-Up CEO Who was a Huckster

Posted by ckocialski under Startups
From http://cynthiakocialski.com 3846 days ago

I used to work for a start-up CEO and he was a real huckster. Here is some of his wisdom on start-up funding, investors and sales.

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Comments

Written by HeatherStone
3846 days ago

Hi Cynthia,

Thanks so much for contributing to BizSugar. One question on price. Have you found in your own career that there are clients who are unrealistic about what they hope to get for their money? In other words, people who are satisfied with the work done (more than satisfied) but still think the price is too high? What would your former boss say about these people? Could you respond in the comment section of the BizSugar community for the benefit of all our members?

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Written by ckocialski
3845 days ago

There are always unrealistic clients or customers. It's just the bell curve: 5% of your customers will be nightmares, 5% will be raving fans, and 90% are in between. A customer who wants a Rolls Royce for the price of a Toyota Corolla is never going to be happy and as a business owner, this is never a deal to make. These aren't your target customer. The goal is to find more customers like the raving fans, and not to try and make the nightmarish customers satisfied. Entrepreneurs should be afraid to turn some customers away.

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