BizSugar.com › Startups › Startups Must Embrace Coopetition For Rapid Growth

Startup founders are known for their passion for their startup idea, and for their passion to kill every competitor. Thus they often overlook the fact that their biggest growth opportunity may be a win-win collaboration with a serious competitor, known in the business as coopetition. Of course, this path involves some risk, but you never get anywhere unless you take a chance.