BizSugar.com › Startups › Sexying Up Your Unsexy Business Through the Art of Story-Telling

While there are many brands that are inherently sexy wherein it’s easy to market the products and services being sold, most businesses don’t have the privilege of having sexy or riveting products to make marketing a cinch. But it doesn’t matter how snooze-worthy your products and services may be — regardless if you’re selling bathroom tiles or garden rakes – as the key to successful marketing lies in your ability to tell a great story about your business and the things you’re selling. A truly awesome story is one people will remember when they’re in the process of shopping for the types of things you’re selling.