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With over 50% of all new businesses failing, there's got to be a better way. Building a successful business is certainly difficult. It's fraught with problems over sales, capitalization, and poor management, says Charles F. Goetz, adjunct professor of organization and management and a distinguished lecturer in entrepreneurship at Emory University's Goizueta Business School. Goetz is a successful serial entrepreneur, and he, along with Michael E. Axelrod, a small business investor and guest lecturer at Goizueta, have penned a new book titled The Great Entrepreneurial Divide: The Winning Tactics of Successful Entrepreneurs & Why Everyone Else Fails.

In their new book, the pair explains to business owners what it is that successful entrepreneurs do that their less successful siblings don't. In a recent interview with Knowledge@Emory, Goetz discussed the many pitfalls that entrepreneurs face and the ways to spur long-term growth in the midst of the day-to-day chaos inherent in running a business.