Making the Most Out of Trade Shows as a Small Business Owner

Posted by emarketingfreak under Startups
From http://emarketingfreak.com 334 days ago
Made Hot by: lyceum on June 20, 2012 6:48 am

Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first.

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Written by Dave Hubbard
330 days ago

When you add up all the time and dollars invested in trade show participation, it can be pretty costly, so you want to get the most out of it. In addition to the above suggestions, announce your attendance at the trade show via email to customers and prospects in advance, contact potential customers/partners in advance of the show and schedule time to meet, and consider a contest to attract people to your booth. Most importantly, measure your ROI from the show. Compare it to other shows you have participated in. Compare it to other promotional initiatives like press releases, online advertising, social media, etc. In the end you want to spend your time and money on the marketing initiative that gives you the best ROI.

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