Been thinking on this quite a bit lately, especially as I get to “peek under” the hood at many new startups and their technology solutions to combat what they see as a “hole in the marketplace.” What I mean by that is that when a new startup begins to do their pitch to a room full of angels or VCs or mentors or even at a pitch contest, what they often have to do is to spell out their solution to the pain that they believe exists.

And as a part of that “spelling out” of their technology what they often do is to let the room full of listeners learn about their technology and how it works…and that’s a part of their presi…and when you hear a dozen or so of these weekly, you quickly can “suss” out what that means.







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