Just over a decade ago, a company’s marketing strategy included brand awareness campaigns, ad buys, and PR plays. These tactics were backed by heavily padded budgets and a “build it and they will come” mentality that left marketers crossing their fingers, hoping that their big campaign would bring new customers.
How to Growth Hack Your Way to a Billion-Dollar Company
Posted by stephenswebbel under StartupsFrom http://blog.cofounderslab.com 2645 days ago
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