Most small businesses think of their marketing as a push or pull operation.
Either they’re pushing their services, to get their clients to buy this, click that or opt-in… or pulling their clients to them, trying to attract or hypnotize them into their influence field.
Push or pull marketing winds up being an exercise in getting people to do something. Pushing has an aggressive icky energy about it. Pulling has a passive icky energy behind it. And both are just plain exhausting.
How To Create an Inviting Brand
Posted by DrShannonReece under StartupsFrom http://blog.drshannonreece.com 4420 days ago
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments