The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions.



Comments


Written by tcamba
1274 days ago

I cannot EMPHASIZE so much how important storytelling is. We humans are made up of stories and we listen to them. Human beings are more convinced with great stories rather than great pitches.



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