The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions.



Comments


Written by tcamba
1105 days ago

I cannot EMPHASIZE so much how important storytelling is. We humans are made up of stories and we listen to them. Human beings are more convinced with great stories rather than great pitches.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Join Our Google Hangout Explaining Brother CreativeCenter Thursday Feb. 21

Imagine being able to click onto a Website to design business cards, flyers, and other marketing materials for your … More
Editor's Picks


Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!