The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions.
Who Voted for this Story
September 5, 2014
While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …Sponsored By Aflac
When you can no longer see the forest for the trees, it may be time for a fresh perspective. That's where Robert Peters … MoreMore Contributors