The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions.
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October 8, 2014
Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …Sponsored By Aflac
Adam Connell's career didn't start out like most in the marketing field. Today, he's the operations manager for a U.K. … MoreMore Contributors
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