Entrepreneurs Need to Sell Themselves as the Brand

Entrepreneurs Need to Sell Themselves as the Brand Avatar Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 1462 days ago
Made Hot by: LimeWood on February 22, 2013 1:07 am
The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. They want a personable brand, before they will consider the product.





Comments


Written by tcamba
1462 days ago

True, people buy from people! As an entrepreneur, you should advocate yourself as the brand since people would want to know the faces behind the product. Take a look at Mashable!



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Tim Jahn Gives an Intimate Look at Entrepreneurship

What's better than gaining top entrepreneurial advice for yourself and your own personal ventures? How about … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?