Entrepreneurs Need to Sell Themselves as the Brand

Entrepreneurs Need to Sell Themselves as the Brand Avatar Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 1430 days ago
Made Hot by: LimeWood on February 22, 2013 1:07 am
The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. They want a personable brand, before they will consider the product.





Comments


Written by tcamba
1430 days ago

True, people buy from people! As an entrepreneur, you should advocate yourself as the brand since people would want to know the faces behind the product. Take a look at Mashable!



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Lessons Learned About Business -- Through Poker

Before becoming a professional digital marketer, Stuart Davidson spent a lot of his time on the computer. He went from … More
Editor's Picks


It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!