Entrepreneurs Need to Sell Themselves as the Brand

Entrepreneurs Need to Sell Themselves as the Brand Avatar Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 607 days ago
Made Hot by: LimeWood on February 22, 2013 1:07 am
The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. They want a personable brand, before they will consider the product.

Sponsored Content


Comments


Written by tcamba
608 days ago

True, people buy from people! As an entrepreneur, you should advocate yourself as the brand since people would want to know the faces behind the product. Take a look at Mashable!



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Adam Connell @adamjayc Goes from Guitarist to Guru

Adam Connell's career didn't start out like most in the marketing field. Today, he's the operations manager for a U.K. … More
Editor's Picks

Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?