Entrepreneurs Need to Sell Themselves as the Brand

Entrepreneurs Need to Sell Themselves as the Brand Avatar Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 1315 days ago
Made Hot by: LimeWood on February 22, 2013 1:07 am
The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. They want a personable brand, before they will consider the product.





Comments


Written by tcamba
1315 days ago

True, people buy from people! As an entrepreneur, you should advocate yourself as the brand since people would want to know the faces behind the product. Take a look at Mashable!



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