Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. Customers buy from people, not from a company, at least at the startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand. This will kick-start your business, and improve your odds of success.

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Written by HeatherStone
341 days ago

Martin,

I like the second of these tips the best: "Dominate the category (even if you have to create a new one)." Branding as an entrepreneur is definitely important and I suspect this is true whether you will be seeking investors or not.



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