Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. Customers buy from people, not from a company, at least at the startup stages. That’s why it’s important to build a personal brand, in parallel and before your business brand. This will kick-start your business, and improve your odds of success.
Entrepreneurs Need to Brand Themselves First
Posted by
martinzwilling under Startups
From http://blog.startupprofessionals.com 335 days ago
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Comments
335 days ago
I like the second of these tips the best: "Dominate the category (even if you have to create a new one)." Branding as an entrepreneur is definitely important and I suspect this is true whether you will be seeking investors or not.