Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Non-organic growth would include OEM relationships, finding strategic partners, “coopetition,” as well as acquisitions.
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October 8, 2014
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Marsha Friedman believes your business should have more than just a brand. She believes your business should be a … MoreMore Contributors
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