While eBay continues to hold on to an ample lead on a slew of competitors that have popped up in e-commerce recently, the online marketplace giant is slowly losing market share as new startups emerge with innovative solutions to satisfy online sellers who have been disenchanted with eBay’s ever-changing fees and selling policies. Enter Addoway, a free social marketplace for online merchants and service providers that recently closed an undisclosed amount of seed funding and is launching today. The best way to describe Addoway is a social alternative to eBay and Craigslist.


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