Customers Remember Experiences, Not Your Brand Logo

Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 3888 days ago
Made Hot by: centrifugePR on September 6, 2013 6:07 am

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. The result, according to a recent Gallup survey, with 70 percent of U.S. workers not fully engaged, is unhappy workers and poor brand experiences.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by tiroberts
3882 days ago

Very true. The customer experience is everything. Thanks for sharing.

- 0 +

Written by tcamba
3888 days ago

Customer experience will always be the reason why people come back to you. If I feel like you've treated me well, I wouldn't dare buy another product from you. I'll find someone who will be able to cater to my needs better than you've treated me. It's just like a relationship!

- 0 +

Written by BizRock
3888 days ago

I think this is an excellent article. It's certainly true that the customer experience is really your brand, since that is what customers remember and communicate to others, rather than your marketing.Thanks for this article...

- 0 +