BizSugar.com › Startups › Crowdfunding Benefits Go Well Beyond Just Raising Money

Kickstarter isn’t just for funding anymore. In recent years, creative entrepreneurs have found other crowdfunding benefits when using the platform.
For instance, some have found it to be a great way to get their name out to the public before launching.
Particularly for those entrepreneurs that are launching a new brand, Kickstarter can get that brand in front of a lot of people who may not have otherwise seen it. Though that isn’t its main purpose, the crowdfunding platform has certainly called a lot of attention to new and emerging brands in a relatively short amount of time.
There could be some drawbacks to this method, though. For instance, luxury or high-end brands might shy away from crowdfunding in general because collecting small donations before creating a new line of products doesn’t exactly scream luxury.