America’s (actually, the world’s) fascination with artisanal foods is certainly not new. I remember years ago meeting someone who was giving up her career to move to Vermont to create an artisanal cheese business. What is new is how wholeheartedly consumers have embraced the concept. According to a Packaged Facts survey, nearly half of American adults “like to eat food or beverage products with artisan appeal.” Given the fact that this survey is a few years old, those numbers are very likely higher.


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