For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. Name consultants are paid millions each year to help decide what to call a company.
Now one has come up with a test: San Francisco naming boutique Eat My Words, which has worked for Kinko's, Jamba Juice and other household names. It's called the Smile & Scratch Test.
How to Choose a Company Name: A 12-Point Test
Posted by luckycharmer under StartupsFrom http://blogs.wsj.com 5801 days ago
Made Hot by: on June 14, 2008 3:42 am
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