BizSugar.com › Startups › 8 Success Drivers Define A Lifestyle Entrepreneur

Until the recession a few years ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. More recently, the desire for extra income has become the key driver in new startups, according to a 2015 study. It seems that more people are focused on money today.