BizSugar.com › Startups › 8 Secrets To Credible Startup Financial Projections

Entrepreneurs often ask me why investors expect financial projections for a new startup even before the product is built and while the market is still being defined. I tell them that the projection process and results are most important for you the founder, to evaluate if there really is a business that can be built from the idea. You shouldn’t invest in an undefined business.