BizSugar.com › Startups › 7 Reasons Smart Startups Establish \'Coopetition\'

As a startup advisor, when I suggest cooperating with competitors, most entrepreneurs initially think I'm crazy or suggesting something illegal. But trust me, I’m not talking about anything sinister here, just a concept known in smart business circles as "coopetition," recognized as one of the best and fastest ways to grow a company. And growth is the lifeblood of every startup.