Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. They don’t realize that business projections with no third-party validation have no credibility with investors, and smart potential investors will walk away.





Comments


Written by tiroberts
413 days ago

Love the ideas you shared in this article.



Written by HeatherStone
419 days ago

Great ideas, Martin. And you're right. it's easier than ever to research the information to tell whether your great idea is actually viable. Is there anywhere else you'd advise entrepreneurs to go for help with projections for their startups?



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