Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias. I call it failing by early adopters.
5 Keys To Crossing The Chasm To Mainstream Customers
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2736 days ago
Made Hot by: problogger78 on October 24, 2016 1:37 pm
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