Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing new content with real value on your website at least every few days.

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Comments


Written by mallaharidat
515 days ago

Great message! The focus on content and great tools on the website proper are key. What do you suggest on the actual promotion? What strategies can get others reading your content?



Written by funjobsforseniors
516 days ago

Good post. Easy to read. Agree that fresh content and no pop ups help readers.



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