Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing new content with real value on your website at least every few days.





Comments


Written by mallaharidat
1642 days ago

Great message! The focus on content and great tools on the website proper are key. What do you suggest on the actual promotion? What strategies can get others reading your content?



Written by funjobsforseniors
1643 days ago

Good post. Easy to read. Agree that fresh content and no pop ups help readers.



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Tom Watson Cleans Up With Startup Guide

When it comes to starting a business, Tom Watson advises other entrepreneurs to do what he says, not necessarily follow … More
Editor's Picks


Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Share your small business tips with the community!