BizSugar.com › Social Media › Writing Killer Content That Sells To People And Robots – Better at Marketing

Words on a page captivate us. Words have the power to transform, instruct, and shape our thinking like nothing else. Yet, with all of their power, we often forget to use them to our advantage. When it comes to social media, the written word is the very foundation that we are building on. Our audience relies upon the things we write. They use our words to know what we are all about and if we are worth paying attention to. The web is, essentially, a castle made of content. We must embrace and master our ability to write like kings. [...]